Enigma in Economics
https://enigma.or.id/index.php/economy
<p><strong>Enigma in Economics</strong> is an international, peer-review, and open access journal dedicated to economics and management. <strong>Enigma in Economics</strong> publishes twice a year. The journal publishes all type of original articles, review articles, narrative review, meta-analysis, systematic review, mini-reviews and book review. <strong>Enigma in Economics </strong>is an official journal of <strong>Enigma Institute</strong>. <strong>Enigma in Economics </strong>has e-ISSN <a href="https://issn.brin.go.id/terbit/detail/20231107421151040" target="_blank" rel="noopener">3026-6696</a>.</p> <p style="text-align: center;"><a href="https://issn.brin.go.id/terbit/detail/20231107421151040" target="_blank" rel="noopener"><img src="/public/site/images/hanifa_yasin/BARCODE_3026669600.png"></a></p>Enigma Instituteen-USEnigma in Economics3026-6696<p><strong>Enigma in Economics </strong>allow the author(s) to hold the copyright without restrictions and allow the author(s) to retain publishing rights without restrictions, also the owner of the commercial rights to the article is the author.</p>Green Business Practices and Consumer Behavior in Jambi, Indonesia: An Empirical Investigation
https://enigma.or.id/index.php/economy/article/view/68
<p>The global shift towards sustainability has led to a growing interest in green business practices. This study aims to investigate the influence of green business practices on consumer behavior in the context of Jambi, Indonesia. A quantitative research approach was employed, utilizing a structured questionnaire to collect data from a sample of 350 consumers in Jambi. Data analysis involved descriptive statistics, correlation analysis, and multiple regression analysis. The findings revealed a positive correlation between green business practices and consumer behavior. Specifically, factors such as eco-labeling, green product offerings, and corporate social responsibility initiatives were found to significantly influence consumer purchase intentions and brand loyalty. In conclusion, this study contributes to the understanding of the relationship between green business practices and consumer behavior in an emerging market context. The results highlight the importance of adopting sustainable practices for businesses seeking to appeal to environmentally conscious consumers in Jambi.</p>Silvia JesikaWidya PratiwiSyah Amin AlbadrySasmita RusnainiHamirul
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2024-09-302024-09-30229710910.61996/economy.v2i2.68Organizational Culture Change and Adaptation in the Face of Digital Transformation: A Study of Jambi’s Banking Sector
https://enigma.or.id/index.php/economy/article/view/69
<p>The advent of digital transformation has necessitated significant changes in organizational culture and adaptation strategies, especially within the banking sector. This study aims to examine the impact of digital transformation on organizational culture change and adaptation within the banking sector in Jambi, Indonesia. A mixed-methods approach was employed, incorporating both qualitative and quantitative data collection and analysis techniques. Semi-structured interviews were conducted with key stakeholders within the banking sector in Jambi, including bank managers, employees, and customers. Additionally, a survey was administered to a larger sample of bank employees to gather quantitative data on their perceptions of organizational culture change and adaptation in the face of digital transformation. The findings of this study indicate that digital transformation has had a profound impact on organizational culture change and adaptation within the banking sector in Jambi. The study revealed that banks that were successful in adapting to digital transformation were those that had a strong culture of innovation, collaboration, and customer-centricity. These banks were also more likely to have invested in employee training and development programs to equip their workforce with the necessary skills to navigate the digital landscape. In conclusion, this study provides valuable insights into the challenges and opportunities associated with organizational culture change and adaptation in the face of digital transformation within the banking sector. Additionally, investing in employee training and development is crucial for ensuring that the workforce is equipped with the necessary skills to thrive in the digital era.</p>Deni Handani
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2024-09-302024-09-302211012110.61996/economy.v2i2.69The Gig Economy and its Implications for Human Resource Management in Jambi: A Preliminary Investigation
https://enigma.or.id/index.php/economy/article/view/70
<p>The gig economy, characterized by temporary and flexible work arrangements, is rapidly expanding globally. However, its implications for human resource management (HRM) in developing regions like Jambi, Indonesia, remain largely unexplored. This study aims to provide a preliminary investigation into the gig economy's impact on HRM practices in Jambi. A mixed-methods approach was employed, involving a survey of 150 gig workers and 50 traditional employees in Jambi, along with in-depth interviews with 10 HRM professionals from various industries. The survey data was analyzed using descriptive statistics and comparative analysis, while the interview data was analyzed thematically. The study found that gig workers in Jambi face challenges related to job insecurity, lack of benefits, and social isolation. HRM professionals reported difficulties in recruiting, managing, and retaining gig workers due to the lack of formal employment contracts and the need for flexible work arrangements. The findings also suggest that the gig economy is creating new opportunities for HRM practices, such as the use of technology for talent acquisition and performance management. In conclusion, gig economy is transforming the nature of work in Jambi, posing challenges and opportunities for HRM. This study highlights the need for HRM professionals to adapt their practices to the changing landscape of work. Further research is needed to explore the long-term implications of the gig economy for HRM in Jambi and other developing regions.</p>Abu BakarAriyanto MZulkifliDarmawantoHamirul
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2024-09-302024-09-302212213310.61996/economy.v2i2.70Factors Influencing Consumer Adoption of Mobile Payment Systems in Jambi, Indonesia: A Technology Acceptance Model Approach
https://enigma.or.id/index.php/economy/article/view/72
<p>Mobile payment systems (MPS) are rapidly transforming financial transactions in Indonesia, including in Jambi Province. However, the adoption rate varies significantly. This study investigates the factors influencing consumer adoption of MPS in Jambi, Indonesia, using the Technology Acceptance Model (TAM) as a theoretical framework. A quantitative approach was employed, involving a survey of 300 consumers in Jambi Province. Data were analyzed using Structural Equation Modeling (SEM) to examine the relationships between perceived usefulness, perceived ease of use, social influence, trust, perceived risk, and the intention to use MPS. The findings revealed that perceived usefulness, perceived ease of use, social influence, and trust positively influence the intention to use MPS. Conversely, perceived risk negatively affects adoption intention. This study provides valuable insights for policymakers, financial institutions, and mobile payment providers to promote MPS adoption in Jambi. Strategies should focus on enhancing the perceived usefulness and ease of use of MPS, building trust, leveraging social influence, and mitigating perceived risks.</p>Delvita JuniarsihPanji UlumDarmawantoEva MarlinaHamirulFeri Antoni
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2024-10-212024-10-212213414610.61996/economy.v2i2.72Bridging the Archipelago: E-Governance and Access to Public Services in Sulu, Philippines
https://enigma.or.id/index.php/economy/article/view/77
<p>Geographic isolation, socioeconomic challenges, and security concerns have historically hindered public service delivery in Sulu, Philippines. This study investigated the role of e-governance in bridging this gap and enhancing citizen engagement with government services. A mixed-methods approach was employed. Quantitative analysis of government records assessed service utilization pre- and post-implementation of e-governance initiatives. A survey of 300 Sulu residents evaluated experiences with e-governance platforms. Qualitative data from semi-structured interviews with citizens and government officials provided contextual insights. E-governance platforms significantly increased public service utilization. Citizens reported improved convenience, reduced travel time and costs, and greater transparency. Challenges include digital literacy, limited internet connectivity, and trust in online platforms. In conclusion, e-governance has the potential to improve service access in Sulu. Successful implementation requires addressing infrastructure limitations, promoting digital literacy, and building trust in online services. This study informs strategies for leveraging technology for inclusive service delivery in marginalized communities.</p>Datu Ansaruddin K. KiramMharcelyn M. KiramAdzlan P. Hamsaji
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2024-12-032024-12-032214715910.61996/economy.v2i2.77