Silvia Jesika, Widya Pratiwi, Syah Amin Albadry, Sasmita Rusnaini and Hamirul (2024) “Green Business Practices and Consumer Behavior in Jambi, Indonesia: An Empirical Investigation”, Enigma in Economics, 2(2), pp. 97-109. doi: 10.61996/economy.v2i2.68.